Inner Secrets of the Presentation Question

Let's continue exploring how to write about presentation.  

We've seen how bullet points, italics, block capitals, underlining, bolding and adding colour all help to highlight important ideas.

We've seen how it it vital that you explain how/why highlighting these particular words is designed to influence the reader so that the purpose of the text is achieved.

Remember the magic words: So What?

Let's look at some more presentational devices.

Pictures: these help show the reader what is being written about. If you want people to complain about animal testing, it helps to show images of the animals. They may show them looking as if they are suffering, to create a sense if pity in the reader. They may contrast this with pictures of the animals roaming free: to suggest what life is supposed to be like for the animals. 

By the way, putting two images beside each other is called juxtaposition.It makes BOTH images stand out more.

If they are trying to make you buy a new mobile, then they will show the new mobile. Often they will try to suggest the lifestyle that accompanies an object. For example, images of young people having fun for a mobile advert; an advert for a very expensive car might show people in designer getting out of a an expensive car as they are about to step into a flash restaurant.

Diagrams can be used to help the reader understand something that is difficult to follow.

Colour can be used in all sorts of ways. If you are studying art you probably already know about colour psychology. If you're not, there's a website below and here's some ideas to start you off:

To affect the reader through colour associations e.g.

 

Red: Danger/Romance/Excitement/Erotic/Energy/War. Red brings words and images to the foreground so is often used for BUY NOW and CLICK HERE

Green: Nature/Health/Environment/fresh/fertile/safety. Often used to indicate safety in medical products.

Yellow Happiness/Joy/Hope. Stands out so is often used to draw attention. With a black background is often used for danger. Often used in leisure and children’s products because of its associations with happiness.

Blue: Cool/Sea/Sky/Cleaning. If red is to do with the feelings, then blue is for the intellect. Suggests calmness and serenity.

More here: http://www.color-wheel-pro.com/color-meaning.html